When it comes to production, I do it all, from conception to execution.
Sometimes I'm a Director, a Copy Writer, a Story Producer, an Art Director, an Editor, a Strategist, and even a Host.
I’ve produced campaigns for some of the biggest brands in the world, leading everything from scrappy shoots to full-scale productions. I pride myself on spotting the story no one else sees and turning it into content that actually connects. I can lead a room, shape a strategy, and deliver work that gets people talking.
I also thrive in chaos (which is something I should talk to a therapist about), keep 47 Chrome tabs open “for inspiration” (which I should also talk to a therapist about), and take a stupid amount of time to choose a music track I want to use as background music for my videos.
Experience
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Own end-to-end creative production for brand campaigns—leading ideation, scripting, direction, and execution across all formats (shortform, longform, doc-style, vertical, animation)
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Develop culturally relevant, insight-driven concepts that deliver on client briefs and ladder up to larger brand narratives and campaign ecosystems
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Spearhead internal and external brainstorms, guiding teams toward strategically sound, creatively ambitious ideas
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Serve as primary creative lead on client calls, confidently presenting work, navigating real-time feedback, and building trust with C-suite stakeholders
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Oversee cross-functional collaboration with Sales, Accounts, Production, Post, Legal, and Design to ensure alignment and flawless execution
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Act as creative point of contact from kickoff through delivery, managing timelines, talent, and resources—including external partners and freelancers
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Mentor junior creative producers and contribute to team-wide creative culture and development, demonstrating a clear path to creative leadership
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Partner with brands like: Hertz, Nerf, Regal Cinemas, and more, to develop compelling short-form content strategies tailored for digital and social platforms
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Ideate original campaign concepts from scratch, aligning brand goals with culturally relevant trends and storytelling
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Produce, direct, host, and edit short-form videos end-to-end, delivering high-performing content with a distinct creative voice
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Collaborate cross-functionally with client teams and creative partners to ensure consistency in tone, branding, and execution
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Balance creativity with performance, leveraging insights to optimize content for reach, engagement, and shareability