Adidas partnered with Parley for the Oceans to create products made from recycled ocean plastics, and they wanted us to help spread the word. Our two videos highlighted Adidas's commitment to environmental sustainability, focusing on their efforts to combat ocean plastic pollution.

 

The campaign underscored the company's broader goal of ending plastic waste and fostering a more sustainable future. They wanted to showcase and raise awareness for their efforts….which I’d say we succeeded at, with one of the videos going viral and overdelivering views by 20x organically.

"Plastic Waste is Out of Control" was also nominated for two Webby awards in 2019:

• Video & Film Viral Marketing (Branded) 2019

• People’s Choice 2nd Place, Runner-Up 2019