We helped AirBnB initially launch their TikTok channel, with the goal to differente Airbnb from its competitors by showing one of the kind of stays that speak to design, experiences and culture; from tree houses and UFOs to apartments and luxury villas.

The AirBnB team wanted to lean into ASMR and Day In The Life Style portraits of people living and working in AirBnB’s, so that’s exactly what we did.