Blue Buffalo: Lights, Camera, Adoption

Role: Creative Producer • Director • Copywriter

Blue Buffalo wanted to drive positive brand perception for their Life Protection Formula while highlighting their commitment to shelter adoption as the national food and donation partner of Best Friends Animal Society.

To help do this, we produced an original short-form social series (6x episodes) celebrating newly adopted dogs and their families, called Lights, Camera, Adoption;  while also producing various online promos and custom one-off TikTok videos (3x) highlighting all the important things first time dog owners need to be ready when bringing home their new adopted fur babies. It was a lot to get done, but hey, we did it.