Hertz
Role: Creative Producer • Director • Story Producer • Editor • Hosts
For Hertz Car Sales, we developed a recurring video series built around a simple idea: review cars the way people actually experience them, not the way spec sheets describe them. The series reframes the traditional car review by focusing on the details that matter in real life, delivered in a format designed to be fast, entertaining, and genuinely watchable.
Anchored by a recurring host (me LOL), each episode “rates” a vehicle using a standardized system inspired by Gen Z passion points. Instead of torque and trim packages, the focus is on questions like: how good does it look on camera, what’s the natural light like inside, will the cup holders survive a supersized iced chai, and do the speakers actually hit. The result is a modern, personality-driven take on car reviews that feels less like advertising and more like culture.