
IBM: 5 in 5
Role: Creative Producer • Director • Story Producer • Copywriter
Each year, IBM releases their “5 in 5” which is an annual innovation forecast that spotlights five groundbreaking scientific or technological advancements IBM believes will significantly transform industries and society within the next five years. Each year focuses on a central theme, like AI, sustainability, or materials science, and showcases how emerging technologies could solve major global challenges. I basically had to reteach myself Chemistry for this project, but hey, I made it happen!
We brought these predictions to life with one anthemic overview video that combined expert soundbites, text, and graphics to highlight the theme of sustainability and materials discovery. The full 2–3 minute version explored all five predictions, while we used shorter 30–60 second videos will deliver a punchy celebration of the theme.