When my (very pregnant) wife was tapped by Layla Mattress to create content for their channels, we teamed up to produce a series of three comedic videos tailored to expecting parents.

Each piece highlighted the importance of quality sleep during pregnancy, especially the difference the right mattress can make. From scripting and filming to editing and on-screen talent, we handled it all in-house with a tone that balanced humor, relatability, and product messaging.