SouVous, an upscale medical aesthetics spa on the Upper East Side, brought me in to create a branded video that felt like a love letter to New York City.

 

The goal was to capture the unique relationship between urban living and skincare—why taking care of your skin isn’t just luxury, but survival in a city that never stops. The final piece blended cinematic visuals, heartfelt narration, and lifestyle-driven storytelling to connect with New Yorkers on both an emotional and practical level.