MGM: Creed III Promo

Role: Creative Producer • Director • Story Producer • Copywriter

In this promotional editorial video for Creed III, we highlighted how the movie helped to change the way that deafness is represented in modern media.
 

We bridged the masterful skills of boxing and ASL by bringing the film’s ASL advisor, Jeremy Lee Stone in one corner, and boxing’s pound for pound top fighter Terence Crawford in other corner, where each opponent trained the other in what they do best, “throwing hands”; giving a strong awareness of ASL and the deaf community.