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New Belgium (Fat Tire): Common Ground

Role: Creative Producer • Director • Story Producer • Copywriter

This short-form documentary pairs two individuals with opposing political views, liberal and conservative, and follows them as they spend a day together in the outdoors. The pair are challenged not only to teach each other a new sport, but to open up to a new way of thinking. Using outdoor recreation as a unifying force, the video explores how nature can break down barriers, spark conversation, and create space for genuine human connection.

Shot through a mix of self-filmed and DSLR footage, the story unfolds across their shared experience (before, during, and after the adventure) layered with personal storytelling, sound bites, and title cards packed with compelling facts about public lands. And of course, we see the duo raising a beer (Fat Tire) to new friends, new perspectives, and the discovery of Common Ground.

Common Ground

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