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Pair of Thieves: SWASS

Role: Host • Creative Producer • Story Producer • Copywriter

In this comedic video, it was time to inspire men to take control of their sweaty balls. How? By using Pair of Thieves underwear as a solution to said sweaty balls, highlighting the breathable fabric found in the Pair of Thieves men’s briefs.


This explainer video, hosted by yours truly, detailed how and why men should keep their junk cool. By bluntly addressing problems of sweating, chafing, and an unpleasant odor that accompany balls that aren’t properly cared for, de-stigmatizing the conversation and helping men understand that they don’t have to accept the sweat.

Oh, and Jessica Alba shared it with her millions of followers. We'll take it.

SWASS

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