For Target, I helped develop the pilot episode for Tar-GRWM ("Target Get Ready With Me"), a social-first campaign that reimagines the popular GRWM format through the lens of a first-time dad tackling a backyard makeover, with the help of all things Target.

 

The concept blended authentic parenting moments, comedy, and lifestyle storytelling into a piece that felt native to TikTok and Reels rather than traditional branded content. From creative development and scripting to directing, filming, editing, and hosting, I led the project end-to-end, transforming an everyday Target run into an entertaining story that showcased how the brand fits naturally into real life.