This series spotlighted T-Mobile’s Simple Global data plan through fast-paced, 30-second “day in the life” travel vlogs, each set in a different city. Shot with dynamic camera movements, quick cuts, and sleek transitions, each video followed a creator as they mingled with locals from morning to night, showing how they stay connected on the go.

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While the format remained consistent across the series; the vibe, pacing, music, and tone flexed to reflect the energy of the featured city.

We also partnered with MLB to share these videos with baseball fans, aligning with T-Mobile’s ongoing support and sponsorship of the league.